Client: Popular Educational Institution, USA
Objective: Take over Ads account from another agency, increase online lead form submissions and improve ROI of Google Ads Account
- Conducted thorough keyword research to identify high-intent, low-competition keywords related to the client’s products and services.
- Created a series of targeted ad groups, with ad copy and landing pages optimized for each group.
- Used ad extensions to provide additional information and encourage clicks, such as site links and callout extensions.
- Set up conversion tracking to measure the success of the campaign and optimize for the highest ROI.
- Monitored the campaign daily to adjust bids and budgets as necessary, and continuously refined the ad copy and landing pages for better performance.
- The campaign resulted in a staggering 4,200% increase in lead form submissions compared to the previous period, showcasing the power of a well-executed digital marketing campaign.
- An impressive 897% increase in new users to the website was also achieved, highlighting AH Digital’s expertise in delivering results that matter to their clients.Decreased average CPC and Cost/Conversion by 93.7%.
- Reduced the cost-per-click (CPC) by 93.7% over the course of the campaign, while maintaining a top ad position for most targeted keywords.
By implementing a comprehensive PPC strategy and continuously refining and optimizing the campaign, we were able to achieve significant improvements in online sales, revenue, and ROI for our client. Our focus on targeted ad groups, extensive use of ad extensions, optimized ad copy and landing pages, and daily monitoring and adjustments led to a successful PPC campaign and a very satisfied client.
If you’re looking to drive targeted traffic and increase your online presence, consider utilizing SEM and trust the experts at AH Digital to help set up and manage successful PPC campaigns tailored to your specific business goals and budget.
Schedule a free discovery call with our PPC expert and level up your digital presence.